The 20th century saw the emergence of the vast majority of cultural expressions that provoke a strong sense of intensity through different practices or activities such as dance, music, literature, or new forms of expression such as cinema or television series. At the end of the 20th century, a generation was born that grew up in a world of constant change, with many cultural references and a wealth of audiovisual content that would mark a turning point in their lives.

Currently, there is a growing trend among young adults to continue consuming products and entertainment originally intended for children and teenagers. This trend is known as the Kidults or Kidadults generation.

Kidults are young adults who have adopted a lifestyle that combines aspects of their childhood with their adult life. This trend has become a global phenomenon and can be seen in various areas, from fashion to entertainment, technology and pop culture. Kidults are known for their love of video games, comics, animated films, teen TV series, and toys. They also enjoy retro fashion, music from the 80s and 90s, and nostalgia for the products and brands of their childhood.

This phenomenon has become an important commercial trend, and more and more companies are creating products and services specifically for this demographic group. Brands are using nostalgia to attract Kidults, who seek to recreate the feeling of their childhood through updated, technological products.

Kidults are also driving a new form of consumption. Unlike previous generations, Kidults are not willing to accept generic, mass-produced products. Instead, they seek personalised and exclusive products that reflect their interests and personality.

This trend has been made possible by technology. Kidults use social media and e-commerce platforms to share their interests and discover new trends. Technology also allows them to access products and services from around the world, which has enabled this trend to spread globally.

But why are Kidults adopting this lifestyle? Some experts suggest that this trend is a way of escaping the responsibilities and stress of adult life. Others believe it is a way of maintaining a link with childhood and youth, and keeping alive a playful spirit and creativity.

Whatever the reason behind this trend, it is undeniable that Kidults are changing the way we consume products and entertainment. This trend is leading to greater personalisation and exclusivity in products, and a stronger connection between brands and their consumers.

Once again, Droyz appears at just the right moment to respond to the needs of a community that is increasingly present in our society. The possibility of offering a customisable product that also has its digital twin makes our brand a safe bet for those ‘young people’ who feel the longing for their past youth and, at the same time, create a new generation that is growing by leaps and bounds.

In summary, the Kidults or Kidadults generation is an increasingly popular trend among young adults around the world. This trend combines aspects of childhood with adult life and is driving a new form of consumption that focuses on personalisation and exclusivity. Kidults are changing the way we consume products and entertainment, and this trend is likely to continue growing in the coming years.