THE PHYGITAL PRODUCT REVOLUTION: HOW TECHNOLOGY IS TRANSFORMING THE WAY WE COLLECT

Millions of people play video games every day where their own avatars can change their clothing or equipment on a daily basis through online purchases. There are even video games with their own tokens or cryptocurrencies as a preview of the idea of the metaverse. The metaverse is becoming increasingly popular in the creative world, and now seems to be the ideal time to start exploring its potential. It won't be long before you can buy a physical product that comes with its own NFT so you can use it in digital spaces.

En los últimos años, el término «phygital» ha surgido como una palabra de moda en el mundo del marketing y la venta al por menor. Los productos phygital se refieren a productos que combinan de manera perfecta elementos físicos y digitales, creando una experiencia única y atractiva para los consumidores. Estos productos se han vuelto cada vez más populares, ya que ofrecen lo mejor de ambos mundos, combinando la experiencia táctil de los productos físicos tradicionales con la conveniencia y versatilidad de la tecnología digital.

Phygital products come in many different forms. Some examples include smart mirrors, which allow customers to try on clothes virtually, augmented reality (AR) games and apps, and interactive screens that respond to touch and movement. These products offer a more immersive and personalised experience, and can be particularly effective in engaging younger consumers who have grown up with technology.

Una de las mayores ventajas de los productos phygital es su capacidad para mejorar la experiencia del cliente. Al incorporar elementos digitales en los productos físicos, las empresas pueden crear experiencias más interactivas y atractivas que mantienen a los clientes volviendo por más. De hecho, últimamente nos encontramos con casos de éxito como el de Nike, que se ha inmerso en la web3 invitando a sus clientes a crear las nuevas Sir Force en su plataforma SWOOSH y en Instagram; o Zara, que acaba de lanzar su tercera colección en el metaverso, marcando un claro interés por el mundo virtual y las piezas «phygital». Esto no solo ahorra tiempo, sino que también crea una experiencia más atractiva y personalizada.

Phygital products can also help companies collect valuable data about their customers. By tracking how customers interact with these products, companies can gain insights into their preferences, behaviours, and purchasing habits. This information can then be used to improve products, tailor marketing messages, and create more effective sales strategies.

Another advantage of phygital products is their flexibility. By combining physical and digital elements, companies can create products that can be easily adapted to changing customer needs and preferences. For example, an AR game can be updated with new levels or features to keep players engaged, or a smart mirror can be programmed with new clothing styles as they become available.

Of course, there are also some challenges associated with creating phygital products. For example, incorporating digital elements into physical products can be expensive, and it can be difficult to find the right balance between the two. Companies must also ensure that their phygital products are easy to use and offer real value to customers, rather than simply being a gimmick.

Despite these challenges, however, the benefits of phygital products are clear. By combining physical and digital elements, companies can create products that are more engaging, more personalised, and more flexible. As consumers continue to demand more innovative and immersive experiences, we can expect to see more and more phygital products on the market in the coming years.

Droyz is at the forefront of innovation in technology and product design, and is uniquely positioned to capitalise on the opportunities offered by phygital products, the metaverse, NFTs, and web3. By incorporating these trends into its product range, Droyz can offer unique and immersive experiences to its customers, as well as guarantee the security and transparency of its products on web3. Droyz will offer you the possibility to create a digital product (NFT), sell it and then offer the physical twin, or vice versa. The Droyz brand is ideally positioned to lead the way into the future of phygital technology and product design.